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Decoding analytics

What each report shows, from referrers to unique visitors, and how to export it.

The dashboard

Your dashboard gives you a quick snapshot of your account:

  • Totals: your links, your bio pages and your clicks this month.
  • Clicks, last 30 days: a chart of your click activity over time.
  • Top links: your most-clicked links.

The Analytics page

For more detail, open Analytics from the sidebar.

Clicks and unique visitors

  • Clicks in range: the clicks within your selected date range.
  • Unique visitors: the number of different visitors (by IP address) within your selected date range.
  • All-time clicks: every click your links have received.
  • Total links: the number of links in your account.

Top links

A table of your links ranked by clicks, with each link's name, key, total clicks, last click and destination.

Filtering

  • Date range: pick a period to analyze. The default is the last 30 days.
  • Link source: show all links, standalone links only, or links in your bio pages.

Use Export CSV to download the clicks for the selected range.

A single link's report

Each link has its own report with total clicks, clicks for the period you choose and the time of the last click. Clicks are broken down by referrer, device type, browser and operating system, and the history lists every click.

Bio page analytics

Open a bio page in the editor and select the Analytics tab to see its clicks for any date range, the clicks on each button, and the top devices and browsers. Lox counts clicks on your buttons. It doesn't count page views.