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Short links you can change after sharing.

Paste a long URL and get a lox.li link with a QR code. Change where it points, set it to expire or put it behind a password at any time, and the printed QR code keeps working.

Links made without an account expire after 30 days.

Short link

lox.li/s/spring-sale

QR code for the example link

Destination

Was
shop.example.com/collections/spring
Now
shop.example.com/collections/summer
Expires
Aug 31, 2026
Then goes to
shop.example.com
Password
Off
Example. The QR code opens this page.

What you can set on every link.

Custom alias
lox.li/s/spring-sale. Lox checks whether the alias is free as you type.
Destination
Change it any time. The short link and its QR code stay the same.
QR code
A PNG at 150, 300 or 500 pixels, in your own colors.
Password
Visitors enter it before they're redirected.
Expiry
Pick a date. After it, visitors see an expiry notice or go to a fallback URL you choose.
Schedule
Redirect only on chosen weekdays and between chosen hours (UTC). Outside them, visitors see a "not available right now" page.
UTM tags
Type the source, medium and campaign, or apply a saved template.
Notes, folders and tags
Record what each link is for and filter by client or campaign.
Health checks
Lox checks your destinations every day and emails you when one stops loading.

See which sites send your clicks.

Each link has its own report with total clicks, clicks for the period you choose and the time of the last click. Clicks are broken down by referrer, device type, browser and operating system, and the history lists every click.

Your account view adds unique visitors and ranks your links and bio pages by clicks for any date range. Both reports export to CSV.

Lox records the referrer, device, browser and operating system of each click, and stores the IP address to count unique visitors. Privacy policy

Clicks by referrer

lox.li/s/spring-sale ยท 30 days

  • Instagram 512
  • Direct 301
  • Newsletter 268
  • TikTok 203
Example data

Screened before it redirects.

Every new link is checked against Google Safe Browsing and five public phishing and malware blocklists. Lox also follows redirect chains and flags lookalike domains. A link that fails is held for review, and links from the last 30 days are checked again every hour.

How Lox screens links

Create links from your own code.

The Lox API lists your links, creates new ones and returns a link's click analytics. Create a token in Settings and choose its permissions. Free accounts can make 60 requests a minute.

curl https://lox.li/api/v1/links \
  -H "Authorization: Bearer $LOX_TOKEN" \
  -H "Accept: application/json" \
  -d original_url=https://shop.example.com/spring \
  -d custom_slug=spring-sale
Creates lox.li/s/spring-sale

Questions

How many links can I make for free?

100 at a time, including the buttons on your bio pages. Delete a link to free up a spot.

Can I change a link after I've printed its QR code?

Yes. The QR code points at the short link, so changing the destination changes where the code goes.

What do visitors see after a link expires?

A short notice that the link has expired, or the fallback page you chose.

Do I need an account?

Not to shorten a link. The free URL shortener makes links that last 30 days and have no analytics. In an account, links stay live until you delete them and get every setting on this page.

Make your first short link.

100 links and 2 bio pages, free. No card needed.