Which tags do I need?

Source and medium at the least, such as instagram and social. Add a campaign name to group the links for one promotion.

The tagged URL is long. Can I shorten it?

Yes. Shorten it with Lox and the tags stay on the destination while you share the short link.

In a free account you can save UTM templates and apply one to any link.

Fill in the source, medium and campaign, add a term or content tag if you need one, and copy the tagged URL.

Page URL

Source

utm_source · Where visitors come from.

Medium

utm_medium · The kind of channel.

Campaign

utm_campaign · Groups the links for one promotion.

Content

utm_content · Tells apart links in the same message.

Term

utm_term · The paid search keyword.

Use lowercase and hyphens. Analytics tools count “Email” and “email” as two different sources.

Your web analytics reads these tags to show which campaign sent each visit.

Which tags do I need?: Source and medium at the least, such as instagram and social. Add a campaign name to group the links for one promotion.
The tagged URL is long. Can I shorten it?: Yes. Shorten it with Lox and the tags stay on the destination while you share the short link.
Can I save my tags for next time?: In a free account you can save UTM templates and apply one to any link.

URL shortener

Get a lox.li short link in one step. Links last 30 days.

QR code generator

A PNG QR code for any URL, in three sizes and your own colors.

Link checker

Run a URL through the same safety checks Lox uses on new links.

Social preview

See how a link appears on X, Facebook and LinkedIn.

Account links stay live until you delete them, and every click shows up in your analytics.

Start free