Free UTM Link Builder

Build campaign-tagged URLs with UTM parameters to track your marketing efforts in Google Analytics and other platforms.

Build Your UTM-Tagged URL

Website URL

Campaign Source (utm_source)

Campaign Medium (utm_medium)

Campaign Name (utm_campaign)

Campaign Term (utm_term)

Campaign Content (utm_content)

Parameter Purpose Example

utm_source Identifies the traffic source google, twitter, newsletter

utm_medium Identifies the marketing medium cpc, social, email

utm_campaign Identifies the specific campaign spring-sale, product-launch

utm_term Identifies paid search keywords running shoes, marketing tips

utm_content Differentiates similar content or links banner-ad, text-link

Create a free account to shorten your UTM-tagged URLs, track clicks, and get detailed campaign analytics.

Related Resources

Learn how UTM parameters help you track campaign performance.

Track and optimize your marketing campaigns with tagged URLs.

Shorten your UTM-tagged URLs for cleaner sharing.

Create an account to shorten your UTM-tagged URLs, track clicks in real time, and measure campaign ROI.

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