Lox vs Bitly
Bitly is the best-known URL shortener, with custom domains, team accounts and many integrations. Lox is a smaller tool that puts short links, QR codes and a link-in-bio page in one free account. This comparison was checked in October 2026.
Choose Lox if you want
- 100 links at a time on the free plan, instead of a monthly allowance.
- A password, an expiry date with a fallback URL, or a weekday schedule on any link.
- Every new link screened for phishing, and a daily check that your destinations still load.
Choose Bitly if you need
- Short links on your own domain.
- Shared team workspaces.
- Integrations with other marketing tools, or click data by location.
Lox and Bitly compared.
| Feature | Lox, free | Bitly |
|---|---|---|
| Short links | 100 at a time | Monthly cap on the free plan † |
| QR codes | On every link, PNG in 3 sizes, custom colors | Included; monthly cap on the free plan † |
| Link-in-bio page | 2 pages at lox.li/@handle | Bitly Pages |
| Custom domain | Not available | On paid plans |
| Team workspaces | Not available | On paid plans |
| Click data | Referrer, device, browser, OS, click history, CSV | Includes location; depth depends on plan † |
| API | List and create links, read analytics | Available |
Every Lox link also supports passwords, expiry with a fallback URL, schedules, UTM templates and daily health checks.
† Bitly details checked October 2026. Plans change, so see bitly.com/pages/pricing for current limits.
Questions
Can I move my Bitly links to Lox?
Not automatically. Your Bitly links keep working on Bitly. Make new links in Lox, and recreate any old link you want to manage here.
Does Lox have custom domains?
No. Lox links use lox.li.
Is Lox free?
Yes. A free account includes 100 links, 2 bio pages, QR codes, analytics and API access.
Does Lox show where clicks come from?
It shows the referring site or app, plus the device, browser and operating system. It doesn't show country or city.
Try Lox on your next campaign.
Free with 100 links and 2 bio pages.