Know which newsletter links get clicked.
Shorten each link in an email, tag it with a saved UTM template and see its clicks. Health checks warn you when a link in an old issue breaks.
What Lox does for you
- Tag every link the same way, issue after issue
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UTM template
Save a Newsletter template and apply it as you create links.
- Compare links within one email
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Analytics
Each link has its own click count and history.
- Spot broken links in old issues
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Health checks
Daily checks with an email when a destination fails.
- Fix a link after the email has gone out
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Editable destination
Change where it points and every inbox follows.
Example setup
lox.li/s/n42-guide
blog.example.com/pricing-guide
Template Newsletter: utm_source=newsletter, utm_medium=email, utm_campaign=issue-42
lox.li/s/n42-sponsor
sponsor.example.com/offer
Same template ยท folder Issue 42
lox.li/s/n42-event
events.example.com/meetup
Expires after the event, falls back to the events page
Questions
Will short links hurt my deliverability?
Filters distrust shorteners that carry phishing, which is why Lox screens every link it creates. Send a test to your own inboxes before a big send.
Can I fix a link after sending?
Yes. Change the destination and the link in every inbox goes to the new page.
Related use cases
All use cases- Campaign links you can compare. Give each channel in a campaign its own short link, tagged the same way every time.
- Links that survive a docs migration. Use short links in onboarding emails, tooltips and videos.
- Every place to buy your book, on one page. Give readers a button for each bookshop, plus your newsletter and events.
100 links and 2 bio pages, free.
Short links, QR codes and analytics on every one. No card needed.